Apocryphal legend has it that in 1961, longtime magazine and comic book publisher Martin Goodman was playing golf with either Jack Liebowitz or Irwin Donenfeld of rival company DC Comics, then known as National Periodical Publications, and that the top executive bragged about DC's success with the new superhero team the Justice League of America.While film producer and comics historian Michael Uslan has debunked the particulars of that story, Goodman, a publishing trend-follower, aware of the JLA's strong sales, did direct his comics editor, Stan Lee, to create a comic-book series about a team of superheroes. According to Lee, writing in 1974, "Martin mentioned that he had noticed one of the titles published by National Comics seemed to be selling better than most. It was a book called The [sic] Justice League of America and it was composed of a team of superheroes. ... 'If the Justice League is selling', spoke he, 'why don't we put out a comic book that features a team of superheroes?'"Lee, who had served as editor-in-chief and art director of Marvel Comics and its predecessor companies, Timely Comics and Atlas Comics, for two decades, found that the medium had become creatively restrictive. Determined "to carve a real career for myself in the nowhere world of comic books,Lee concluded that, "For just this once, I would do the type of story I myself would enjoy reading.... And the characters would be the kind of characters I could personally relate to: they'd be flesh and blood, they'd have their faults and foibles, they'd be fallible and feisty, and — most important of all — inside their colorful, costumed booties they'd still have feet of clay."Lee said he created a synopsis for the first Fantastic Four story that he gave to penciller Jack Kirby, who then drew the entire story. Kirby turned in his penciled art pages to Lee, who added dialogue and captions. This approach to creating comics, which became known as the "Marvel Method", worked so well for Lee and Kirby that they used it from then on; the Marvel Method became standard for the company within a year.Kirby recalled events somewhat differently. Challenged with Lee's version of events in a 1990 interview, Kirby responded: "I would say that's an outright lie", although the interviewer, Gary Groth notes that this statement needs to be viewed with caution. Kirby claims he came up with the idea for the Fantastic Four in Marvel's offices, and that Lee had merely added the dialogue after the story had been pencilled.[3]:38 Kirby has also sought to establish, more credibly and on numerous occasions, that the visual elements of the strip were his conceptions. He regularly pointed to a team he had created for rival publisher DC Comics in the 1950s, Challengers of the Unknown. "[I]f you notice the uniforms, they're the same... I always give them a skintight uniform with a belt... the Challengers and the FF have a minimum of decoration. And of course, the Thing's skin is a kind of decoration, breaking up the monotony of the blue uniform." The characters wear no uniforms in the first two issues.
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